From 17% to 44% Attributed Email Revenue in the First 3 Months
How we scaled a Spanish watch brand from 17% to 44% in attributed email revenue in the first 3 months of working with us.
The same brand. A stronger system.
Before Adenro
17%- 4 basic flows, copied from a competitor
- Built in Klaviyo's default editor
- Design felt like a new startup, not a premium watch brand
- Campaigns only on holidays, always with a discount
- No segmentation, no consistency
- Popup: generic 10% off
After Adenro
44%- 7 custom flows, built from scratch
- Premium dark editorial design, cinematic copy
- Education-first campaign calendar
- Segmentation by engagement window, purchase behavior, VIP
- 3/4 campaigns a week, consistent cadence
- A/B tested subject lines and send times every week
A popup that pays for itself.
We A/B tested two offers head-to-head to find what actually converts cold traffic.
Offer A
Higher revenueOffer B
Higher submit rateOffer B won on submit rate, while Offer A drove higher total revenue. Both inform the next test.
Build the system in four phases.
Flows
Built all 7 core flows in the first weeks. Welcome series, abandoned cart, abandoned checkout, browse abandonment, site search abandonment, post-purchase, and win-back.
Campaigns
From holiday-only sends to 3/4 campaigns per week. Education-first: NH35 movement explainers, configurator walkthroughs, staff picks, customer stories, social proof.
Segmentation
Engaged 16/50/90 day segments, VIP, and buyer segments built from day one. Right message to the right person.
Positioning
Repositioned the brand away from discount-only emails toward a premium, editorial voice that matched the product and price point.
Revenue on autopilot.
Three of the seven flows we built. Always-on revenue, no campaign required.
Browse Abandonment Flow
Welcome Flow
Post-Purchase Flow
Top 3 campaigns of the quarter.
Education-first send, showed the configurator. Highest purchase intent.
Value-driven send to engaged segment. Clear, direct offer.
Broad ALL Marketing send. Strong revenue from full list reach.
Three things made the difference.
Consistency
From holiday-only sends to 3/4 campaigns per week. The most basic change, and the most impactful.
Segmentation
From day one, no one received the same email. Engagement windows, VIP, and buyer behavior drove every send.
Positioning
We stopped sending only discount emails and started sending more emails worth opening: education, brand story, social proof, founder texts. That's what builds a premium brand.
Your biggest growth opportunity is already in your backend.
The traffic is there. The customers are there. The products are there. We build the systems that turn them into predictable revenue.
No commitment · 30-minute call · Tailored to your store